Skepta's First Signature Sneaker From Puma Features an Iridescent ...

British rap superstar Skepta is soon set to get his first signature sneaker from Puma.

The Skepta x Puma Forever is an entirely new silhouette that bears similarities to his hit Nike Air Max 97 Ultra 17 collaboration from from 2017. Both sneakers feature an iridescent upper, but the Puma model doesn’t shimmer until it’s hit with light.

Both Puma and Skepta previewed the Forever sneaker Monday through their Instagram accounts. At first glance, it appears to be an almost entirely black sneaker with a mesh base and synthetic overlays playing into the Y2K running trend dominating the sneaker landscape. Faint hints of color can be made out on those overlays, but when hit with light they come alive to reveal a pearlescent array of hues. A chrome midsole and heel shank add more luster, while a Skepta Puma logo featuring a predatory bird appear on the tongue, insole and outsole.

The Forever is Skepta’s first sneaker since signing with Puma in 2022 and his first original model overall. Prior to signing with the German brand, his four-year partnership with Nike bore seven footwear collaborations. including a football boot, two Air Max Tailwind 5s, a Shox TL and a mismatched pair of Air Max 97/BWs — the latter of which fetches the highest price today on the resale market.

The Skepta x Puma Forever will reportedly release May 18 Europe for €200. A wider release including the U.S. will likely follow soon, although no official announcements have been made on either front.

Ian Servantes is a Senior Trending News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on streetwear and sneakers at Input and Highsnobiety after beginning his career on the pop culture beat. He subscribes to the idea that “ball is life” and doesn’t fuss over his kicks getting dirty.