Get ready to upgrade to the new iPhone 16, Apple Watch, and ...
UPDATE September 12, 2024
Customers can upgrade to the iPhone 16 lineup beginning Friday, and save up to $1,000 with carrier promotions — all done directly at Apple
Customers can pre-order the new iPhone 16 and iPhone 16 Pro lineups, Apple Watch Series 10, the new black titanium Apple Watch Ultra 2, and the new AirPods lineup on apple.com and on the Apple Store app.
Starting tomorrow, September 13, at 5 a.m. PDT, customers can pre-order Apple’s powerful new iPhone 16 and iPhone 16 Pro models on apple.com and in the redesigned Apple Store app. By shopping directly at Apple, customers can learn about Apple Intelligence1 — the personal intelligence system built for iPhone, iPad, and Mac — from Apple Specialists, and get help choosing from a variety of financing options and carrier deals for a seamless upgrade experience. Apple also offers customers convenient delivery and pickup options at their local Apple Store.
Receive Up to $1,000 in CreditiPhone keeps its value better than any other smartphone, making it even more valuable when customers trade in an old device. Customers can get $180 to $650 in credit when they trade in iPhone 12 or higher, or up to $1,000 in credits to put toward iPhone 16 Pro with a carrier promotion.
Apple Specialists can help customers choose the right model for them, set up, and activate their new iPhone with select U.S. carriers, including AT&T, T-Mobile, Verizon, and for the first time, Boost Mobile — all done directly at Apple.
Get Ready to UpgradeCustomers have until 9 p.m. PDT this evening to get a head start on pre-ordering the new iPhone 16 lineup by choosing their desired model, selecting their preferred payment method — including pre-approval for financing — and saving their shopping bag so they’re only one click away once pre-orders open tomorrow.
Apple Watch Series 10, the black titanium Apple Watch Ultra 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max in midnight, starlight, blue, orange, and purple are available to pre-order today on the Apple Store online and in the Apple Store app. Along with the iPhone 16 lineup, these new products will be available in stores beginning Friday, September 20.
The Most Innovative Lineup YetThe iPhone 16 lineup is built for Apple Intelligence and introduces Camera Control, making it even easier to capture memories, and later this year, it will unlock visual intelligence to help users learn about objects and places faster than ever before. iPhone 16 and iPhone 16 Plus feature the 48MP Fusion camera system with powerful upgrades and the Action button to quickly access useful features, while iPhone 16 Pro and iPhone 16 Pro Max introduce larger display sizes, powerful pro camera capabilities, and a huge leap in battery life.
Powered by the A18 Pro chip and built for Apple Intelligence, iPhone 16 Pro and iPhone 16 Pro Max introduce larger display sizes, Camera Control, innovative camera and audio features, and a huge leap in battery life.
iPhone 16 and iPhone 16 Plus are built for Apple Intelligence, and feature Camera Control, the Action button, a 48MP Fusion camera, and the A18 chip.
Camera Control makes it even easier to capture memories on iPhone 16 Pro and iPhone 16.
Apple Watch Series 10 introduces the largest and most advanced display, with the thinnest Apple Watch design ever. The world’s most popular watch includes new capabilities like sleep apnea notifications,2 faster charging, and water depth and temperature sensing. Apple Watch Ultra 2 is now available in a striking new black titanium finish, offering the most accurate GPS in a sports watch;3 the brightest display of any Apple product; and up to 36 hours of battery life with regular use, or up to 72 hours in Low Power Mode. Both Apple Watch Series 10 and Apple Watch Ultra 2 feature the breakthrough health and fitness insights and intelligence of watchOS 11.
Apple Watch Series 10 is thinner, lighter, and more comfortable than ever, and offers the biggest, most advanced display of any Apple Watch, along with water depth and temperature sensing.
Apple Watch Ultra 2 now includes a black titanium case option, alongside the new Titanium Milanese Loop band available in both black and natural titanium.
The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation. Additionally, AirPods Max now come in five beautiful new colors and offer USB-C charging for more convenience. This fall, AirPods Pro 2 introduce the world’s first end-to-end hearing health experience.
AirPods 4 deliver a massive improvement in sound quality with an entirely new acoustic architecture, a low-distortion driver, and a high dynamic range amplifier.
Customers can choose between AirPods 4 and AirPods 4 with Active Noise Cancellation.
AirPods Max now come in five beautiful new colors: starlight (pictured), orange, purple, blue, and midnight.
This fall, AirPods Pro 2 introduce the world’s first all-in-one hearing health experience.
By shopping directly at Apple, customers can receive personalized support for buying and setting up their new device from an Apple Specialist in stores and online. Shoppers interested in the latest AirPods lineup can take advantage of engraving their new device with a mix of emoji, text, and numbers, while Apple Watch enthusiasts can express their unique style by choosing from a wide variety of case materials, finishes, and band styles and colors.
By shopping directly at Apple, customers can receive personalized support on choosing the right model for them, getting set up, and activating their new iPhone.
Customers can get up to $1,000 toward the new iPhone 16 lineup across select U.S. carriers when they trade in their old device. New Boost Mobile customers can receive up to $1,000 in credit with no trade-in required, or get even more credit toward their service plan when they choose to trade in at Apple. For carrier promotion eligibility requirements and more details, visit apple.com/shop/buy-iphone/carrier-offers.
In the redesigned Apple Store app, shoppers getting ready to upgrade can now get personalized iPhone recommendations based on device history, plus a streamlined buying experience with suggested configurations preselected.
The redesigned Apple Store app provides an even more individualized and seamless experience with updated Products, Go Further, and For You tabs.
With the For You page in the Apple Store app, shoppers looking to upgrade can now get personalized iPhone recommendations based on device history, plus a streamlined buying experience with suggested configurations preselected.
The Apple Trade In program is easy in every way, offering shoppers the choice between a credit toward an upgrade, or an Apple Gift Card they can use anytime and on any product. When customers shop using Apple Card, they can pay monthly at 0 percent APR for their new iPhone 16, Apple Watch, and AirPods lineups, as well as eligible accessories when they choose to check out with Apple Card Monthly Installments. And they’ll get 3 percent Daily Cash back — all up front.
With Personal Setup online, a new offering introduced this fall, customers who purchase directly from Apple can dive into on-demand one-on-one sessions with an Apple Specialist for guided help with transferring their data, customizing their settings, exploring iOS 18, and making the most of Apple apps. Best of all, customers can join whenever works best for them, from wherever they are.
