Live updates: The 134 best Black Friday deals 2023
Black Friday is officially here, and retailers are offering notable discounts across categories during the event. Many of these sales run through Cyber Monday, including those on tech, wellness and beauty, home and kitchen, fitness, gifts and more.
We compiled the best Black Friday 2023 deals that we think you’ll want to know about. We’ll continue updating you about new savings opportunities throughout the next few days.
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All of our recommendations below are based on our previous coverage and reporting. We also included a handful of products we’ve tried ourselves, including the NBC Select 2023 Wellness Award, Pet Award, Bed & Bath Award and Giftable Tech Award winners. We’re running deals through price trackers like CamelCamelCamel to ensure each product is either at its lowest price ever or its lowest price in at least three months.
Apple AirTag4.7-star average rating from 153,629 reviews on Amazon
Apple’s AirTag helps you keep track of your keys, bag, wallet and more once you connect it to the Find My app on your iPhone or iPad. It’s built-in battery lasts for over a year, according to the brand.
Nintendo Switch Console Mario Kart 8 Deluxe Bundle4.8-star average rating from 5,206 reviews on Amazon
Typically, a Nintendo Switch is $299, but you can currently get this limited-edition bundle for the same price with even more included. It comes with the Nintendo Switch system (featuring red and blue Joy-Con controllers), an instant download code for the full Mario Kart 8 Deluxe game and a redemption code for a three month Nintendo Switch Online Individual membership.
Kasa Smart Plug Mini 15A4.6-star average rating from 7,654 reviews on Amazon
Lowest price ever
These smart plugs let you control fans, lamps, air purifiers and other devices from your phone via a companion app, or using Amazon Alexa and Google Assistant voice commands. The plugs come in a pack of two. They’re compact enough to add two to one outlet or make use of the second plug.
Anker Nano Power Bank4.3-star average rating from 1,643 reviews on Amazon
Lowest price ever
Anker’s pocket-sized portable charger — an NBC Select Giftable Tech Awards winner — has a built-in lightning connector you plug directly into your phone. The connector folds away when it’s not in use, and the charger comes with a USB-C cable to repower it once it runs out of battery. You can also purchase the portable charger with a foldable USB-C connector.
Lifestraw Personal Water Filter4.8-star average rating from 110,748 reviews on Amazon
This straw-like tool gets rid of bacteria, parasites, microplastics and dirt in water to make it safe to drink, according to the brand. It’s useful to take on hikes or while camping as it can clean up to 1,000 gallons of water.
Amazon Echo Pop4.7-star average rating from 18,080 reviews on Amazon
Lowest price ever
The Echo Pop is a mini Bluetooth speaker that’s equipped with Amazon Alexa. You can ask the virtual assistant to play songs, tell you the temperature, set timers and more. It also acts as a smart home hub — you can use it to control smart plugs or lights via voice commands once paired.
Yeti Rambler4.7-star average rating from 2,796 reviews on Amazon
Lowest price ever
The 16-ounce dishwasher-safe Rambler is one of our favorite travel mugs. It’s made from stainless steel and offers double-wall vacuum seal insulation to keep hot or cold drinks at your desired temperature for hours.
Crest 3D Whitestrips4.6-star average rating from 99,183 reviews on Amazon
Crest’s at-home teeth whitening kit comes with 44 whitening strips, which is enough for 22 treatments. Standard treatments are 45 minutes long, unless you use the included express whitening strips, which are one-hour treatments.
Amazon Fire TV Stick 4K Max4.5-star average rating from 2,724 reviews on Amazon
Lowest price ever
After plugging this Fire Stick into your TV’s HDMI port, you can stream movies, shows, music and more. It comes with a remote that’s compatible with Amazon Alexa voice commands, and it supports Wi-Fi 6E if you own a compatible router.
Fullstar Compact Vegetable Chopper4.6-star average rating from 2,359 reviews on Amazon
Lowest price ever
Amazon Prime member exclusive deal
Fullstar’s vegetable chopper comes with six interchangeable stainless steel blades to help you dice, slice, grate, shred and julienne ingredients. Its lid lets you chop foods directly into the collection tray, which also acts as a storage container.
Oral-B Pro 1000 Rechargeable Electric Toothbrush4.6-star average rating from 131,660 reviews on Amazon
Oral-B’s electric toothbrush has three cleaning modes and expert-recommended features like a pressure sensor and timer. The toothbrush comes with a charger and its battery lasts up to 10 days, according to the brand.
AncestryDNA Genetic Test Kit4.6-star average rating from 81,770 reviews on Amazon
AncestryDNA’s Genetic Test Kit helps you learn about your family history, including geographical origins and potential relatives. It comes with the materials needed to collect a saliva sample and send it to the brand’s lab. You’ll get your results online in six to eight weeks.
Gemice Travel Bottles4.5-star average rating from 11,467 reviews on Amazon
Amazon Prime member exclusive deal
Each of the TSA-approved silicone squeezy bottles that come in this pack of four holds three ounces of liquid. The bottles are some of our favorite travel accessories and have wide openings, which makes filling them easy, plus leak-resistant caps.
Chamberlain Smart Garage Door Opener4.3-star average rating from 95,153 reviews on Amazon
Never worry about whether you remembered to close your garage door again with this device. Once you pair it with a companion app, you can open and close the door from anywhere, as well as create schedules for it and give entry access to others.
Apple AirPods Pro (2nd Generation)4.7-star average rating from 2,800 reviews on Amazon
Lowest price ever
Multiple NBC Select staff members use these AirPods daily. They offer active noise cancellation and transparency modes, as well as come with a charging case and ear tips in four sizes so you can customize their fit. The wireless earbuds — an NBC Select Giftable Tech Awards winner — are dust-, sweat- and water-resistant, according to the brand.
Best Black Friday sales 2023Here are the best Black Friday sales that we think you’ll want to know about.
Amazon: Up to 80% off select products sitewideWalmart: Up to 70% off products across categories online and in storesTarget: Up to 50% off products across categories online and in stores. Target is also offering its Holiday Price Match Guarantee — the retailer will match the price of items you purchase between Oct. 22 and Dec. 24 if it drops lower within that time frame.Nordstrom: Up to 60% off clothing, shoes and accessories, home and kitchen products, beauty and moreBest Buy: Up to 50% off tech, kitchen appliances, toys and more, plus exclusive deals for My Best Buy Plus and My Best Buy Total membersKohl’s: Up to 70% off apparel and shoes, makeup and jewelry, toys, home and kitchen products and moreWayfair: Up to 70% off home, kitchen and outdoor productsHome Depot: Up to 45% off home improvement, outdoor products and more through Nov. 29Saks Off Fifth: Up 80% off clothing, shoes, accessories, jewelry and moreSaks Fifth Avenue: Up to 50% off during the Saks Designer SaleMacy’s: Up to 75% off apparel, shoes, accessories, designer fashion, home goods and moreBed Bath & Beyond: Up to 70% off furniture, bedding, homeware, kitchen tools and moreBest Black Friday tech salesJabra: Up to 50% off select headphones, speakers and moreEufy: Up to 55% off security cameras, robot vacuums and moreBose: Up to 40% off headphones, speakers and moreLenovo: Up to 76% off laptops, desktops, PC accessories and moreDell: Up to $600 off computers and accessoriesBest Black Friday clothing, accessories and shoe salesLululemon: Up to 70% off men’s and women’s fitness apparel and accessoriesAthleta: Up to 30% off select fitness apparel and accessories sitewideSkims: Up to 50% off loungewear, shapewear, intimates and more sitewideGymshark: Up to 70% off select men’s and women’s fitness apparelReformation: 25% off sitewide through Nov. 27Figs: Up to 30% off scrubs and other apparelZappos: Up to 50% off shoes, bags, clothing and moreDSW: Up to 30% off select men’s, women’s and kids’ shoes with code BLACKFRIDAYGap: Up to 50% off clothing, shoes and accessories sitewideH&M: Up to 60% off select styles sitewideKnix: Up to 50% off sitewide through Nov. 26Good American: 30% off select styles through Nov. 30LeSportsac: 25% off sitewide through Nov. 28H&M: Up to 60% off select styles sitewideUnder Armour: 30% off sitewide through Nov. 28Reebok: Up to 65% off select products sitewide through Nov. 20PF. Flyers: Up to 40% off sitewideAloha Collection: Up to 40% off sitewideSunglass Hut: Up to 50% off sitewide and 30% off custom products through Nov. 26Puma: Up to 60% off sitewide Studs: 30% off sitewidePistola: 30% off sitewideBirthdate: Up to 50% off sitewide through Nov. 28Terez: 40% off site wide through Nov. 27 with code THANKS23Awe Inspired: 30% off sitewide through Nov. 27Bauble Bar: 30% off sitewide and 20% off custom piecesBest Black Friday beauty and wellness salesUlta: Up to 50% off Black Friday deals on skin care, makeup, hair care and moreHey Dewy: 25% off sitewide with code BFCM25Quip: 40% off sitewide through Nov. 26Kitsch: Up to 20% off holiday sale items with code HOLIDAY20Billie: 20% off all purchases $20 and over through Dec. 6Merit: 20% off sitewide through Nov. 26Vegamour: Up to 35% off select best sellers and holiday kits through Nov. 17Versed Skin: 20% off sitewide with code CYBER20 through Nov. 26Ilia Beauty: 20% off sitewide through Nov. 27Smashbox: 30% off sitewide, an extra 10% off for email subscribers and up to 50% off select items through Nov. 26Coréelle: 30% off sitewide with code NOVEMBER30FS through Dec. 1, plus free shipping for orders over $29.99Superegg: 25% off sitewide on Nov. 24The Ordinary: 23% off all products online and in stores except for on Black FridayCeremonia: Up to 25% off sitewide through Nov. 27Every Man Jack: 25% off sitewide with code CYBER25Tushy: 30% off bidets through Nov. 27 with code ADDTOFARTGhost Democracy: 25% off sitewide with code BF25Best Black Friday home salesParachute: 20% off sitewide through Nov. 27Ruggable: 20% off sitewide with code BF23 through Nov. 29, plus 25% select piecesCozy Earth: 40% off sheets, 30% off sitewide, 35% off bundlesCasper: Up to 30% off mattresses, bedding and moreTuft & Needle: Up to 25% off bedding, mattresses, furniture, dog beds and more through Dec. 1Ettitude: 30% off sitewide through Nov. 28Lalo: Up to 40% off baby and toddler products sitewideNolah: 35% off sitewide through Dec. 4Boll & Branch: 25% off sitewide through Nov. 29Lovesac: 30% off Sactionals, StealthTech, Sacs and accessories, plus 35% off Sac bundles through Nov. 26Big Fig Mattress: $400 off a Big Fig mattress with code FRIYAY through Nov. 14Here for the Burn: 20% off candles sitewide with code BF20 through Nov. 30Solo Stove: Up to $100 off select fire pitsYield: 30% off sitewide through Nov. 28Poketo: 30% off sitewide through Nov. 28Letterfolk: 30% off sitewide through Nov. 28Onsen: 30% off sitewide through Nov. 28Open Spaces: Up to 30% off sitewide through Nov. 28Boll & Branch: 25% off sitewide and up to 50% off sale items through Nov. 30 with code CYBER25Hai: 30% off sitewide through Nov. 27Dorai Home: Up to 40% off sitewide through Nov. 30Coyuchi: 25% sitewide and free shipping through Nov. 27Blueair: 30% off select air purifiersDorai: Up to 40% off sitewide through Nov. 30Best Black Friday furniture salesArticle: Up to 30% off select furniture and home decorOuter: 30% off products sitewide through Dec. 5Sundays: Up to 30% off furniture through Nov. 28Burrow: Up to $1,500 off furniture sitewide with code BF2023Castlery: Up to $600 off furniture and home decor sitewideBest Black Friday kitchen salesCaraway: Up to 20% off sitewide through Dec. 31Great Jones: Up to 50% select kitchenware, bakeware and kitchen toolsOur Place: Up to 45% off select cookware, tableware and appliancesYear & Day: Up to 20% off sitewide through Nov. 28Material: Up to 25% off kitchen staples through Nov. 28GIR: 30% off sitewide through Nov. 28Crow Canyon: 20% off sitewide on bakeware and cookwareFelt+Fat: 30% off tableware and homeware sitewideFable: Up to 30% off tableware, cutlery and more sitewide through Nov. 27Hedley & Bennett: Up to 35% of aprons, cookware and moreHexclad: Up to 50% off sitewide through Nov. 28Best Black Friday food and beverage salesPoppi: 30% off on AmazonMagic Spoon: 20% off sitewideOlipop: 25% off products on the brand’s site, 30% off new subscriptions and 25% off variety packs on AmazonPrimal Kitchen: 25% off sitewideVahdam: 70% off select tea and spice products through Nov. 30Best early Black Friday travel salesAway: 20% off all suitcasesCalpak: 20% off sitewide through Nov. 28Monos: Up to 30% off luggage, bags and accessories Lo & Sons: Up to 70% off bags, wallets, fanny packs and moreState Bags: Up to 25% off sitewide through Nov. 27Samsonite: 30% off suitcases, luggage sets and more through Nov. 26Best Black Friday pet salesPetco: Up to 50% off pet essentials online and in storesChewy: Up to 50% off pet essentials Petsmart: Up to 50% off dog, cat, fish, bird, reptile and small pet supplies through Nov. 26Jinx: 30% off sitewide with code BARKFRIDAYTuft+Paw: 35% off your first order of the brand’s Select Pet Award winning-cat litter with code BESTLITTER through Dec. 3Diggs: 25% off sitewide with code BF25Roverlund: 30% off all carryalls, pet totes, dog beds, crates, pet clothes and pet accessories through Nov. 27Bond Vet: 20% off all online orders over $25 through Nov. 27Black Friday takes place every year the day after Thanksgiving. Black Friday 2023 falls on Nov. 24. But experts told us Black Friday and Cyber Monday are no longer just 24-hour events — they’re morphed into weeks of doorbuster deals. Throughout the next few days, we’ll continue updating you about new savings opportunities, as well as tips about what to buy.
Most retailers don’t have specific Black Friday return policies, so yes, you can return purchases, unless otherwise noted. Before checking out, be sure to familiarize yourself with a retailer’s return policies, including exceptions for certain types of products or adjusted timelines. For example, some retailers extend their return windows for purchases bought around the holiday season.
While some Black Friday deals end at 11:59 p.m. on Nov. 24, many run through the weekend and even through Cyber Monday. Most retailers host their sales through the Cyber Five, meaning the five days from Thanksgiving to Cyber Monday. With that being said, the strongest deals usually end once Cyber Monday is over.
Most retail stores are open for in-person shopping on Black Friday, like Apple, Target, Best Buy, Walmart, Home Depot, Kohl's and Macy's, for example. Keep in mind the hours vary by location and that there's usually a larger selection of discounted products on retailer's websites. Instead of shopping in-person on Black Friday, you can also buy online and pick up in-store at select retailers.
Other than the experience of shopping with loved ones in an energetic atmosphere, there’s no real benefit to going to stores on Black Friday as far as prices are concerned. Sometimes popular products — especially gaming consoles and other tech products like TVs — sell out online but are available in stores, so if you’re looking for something specific, in-person shopping could be advantageous. In these cases, the retailer’s website or app typically tells you what locations have the item in stock, and some let you buy online and pick up in store or do curbside pick-up.
Cyber Monday takes place the Monday after Thanksgiving. This year, it falls on Nov. 27.
Once Black Friday is over, prices for products already on sale usually don’t drop any lower on Cyber Monday. And while retailers add some new deals to their offerings on Cyber Monday, the selection is largely a repeat of Black Friday. Because of this, you shouldn't hold out for Cyber Monday sales. If the Black Friday price fits within your budget, it’s best to purchase a product as soon as you find it — waiting could mean it sells out.
Zoe Malin is an associate updates editor for NBC Select who has covered deals and sales since 2020. To round up the best Black Friday deals, she found discounted products either at their lowest price ever or their lowest price in three months.
Catch up on Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram, Twitter and TikTok to stay up to date.
Zoe Malin
Zoe Malin is an associate updates editor at NBC Select based in New York City, NY. She joined the team in 2020 as Select’s first-ever intern. Zoe specializes in topics like home and kitchen, wellness and fitness, pets and household basics from toothpaste to olive oil. Zoe leads Covid-19 coverage for Select, authoring guides to KN95 masks, N95 masks and Covid tests. She also helped start Select’s New & Notable column in 2020, which she’s written ever since. Zoe covers tentpole sale events including Amazon Prime Day, Black Friday and Cyber Monday, and works on articles highlighting minority-owned businesses, like Black-owned coffee companies and AAPI-owned food and drink brands. She’s constantly trying products like sports bras, ice cream makers, tinted sunscreen and more.