Liquorland & Cricket Australia Announce Gold Partnership

One man whose managed to get on on top of SXSW’s befuddling (and huge) agenda this week is EssenceMediaCom’s managing partner of technology and transformation Alex Kirk. Here, he delivers the event’s juiciest chestnuts as we hit the halfway mark… If you’ve been in downtown Sydney this week, you’ll have been hard-pressed to miss that […]

Thinkerbell’s Adam Ferrier (second from left) has been over in Las Vegas judging for the London International Awards (LIA) and he told B&T that adland can learn a lot from the gambling capital of the world. “Vegas is, without doubt, the world’s home of hedonistic creativity. When you go there, it’s really interesting because Vegas […]

Posted 16 minutes Ago

New York-based Omnicom is the latest holding company to report its Q3s, reporting organic revenue growth of 3.3 cent to $US3.58 billion ($A5.6B) in the quarter to September 30. This was slightly up on the predicted $SU3.55 billion ($A5.5B). In its report, Omnicom called out its “advertising and media, precision marketing and healthcare disciplines” as […]

This week Australian-based independent creative agency, Rethink Everything, launched its latest campaign – the World Phone Amnesty – at SXSW Sydney. Aiming to change the behaviour of our planet’s 6.92 billion smartphone users, the World Phone Amnesty, powered by next-gen mobile experience (MX) pioneers Kingfisher, is a global initiative designed to repurpose, recycle and reuse […]

Posted 38 minutes Ago

Applications are open for the inaugural 2024 Clemenger Group Agri Graduate Program. Porter Novelli and Redhanded are giving two graduates from New South Wales and Victoria the opportunity to start their careers in agriculture marketing communications. The program is the first specialised agriculture graduate program in Australia’s marketing communications industry. It is based on the […]

Posted 44 minutes Ago

In these days where everyone’s fixated on AI, chatbots and other horrors, UK bank Nationwide is flying the flag for that seemingly long-forgotten idea of old-fashioned, human-side customer service. In a new spot via London agency New Commercial Arts, the work’s theme is one that most Aussies can probably relate to – big, heartless bank […]

Ad legend Dee Madigan firmly held her own after being confronted by a strange man late at night outside of the ABC’s offices. Madigan, who runs her own agency – Campaign Edge – was walking out of the ABC offices late at night when Bill Thompson, who identifies as ‘ABC’s Southbank Correspondent’ approached her with […]

Posted 45 minutes Ago

Balter Brewers have announced the launch of a new Australian-made Mexican style lager, Balter Cerveza, via a new campaign developed in collaboration with Deloitte Digital. The campaign highlights the perfect time to open a refreshing cold Balter Cerveza…”the arvo”. “If you’re the beer of the afternoon, you’re usually the beer of the evening. People don’t […]

Posted 53 minutes Ago

Lynx Australia has announced its new “bromance” with the one and only Aussie legend, Nedd Brockmann (pictured above). The two-year escapade, officially launching this month, promises to be a wild ride filled with laughter and entertainment. Kicking off on TikTok with a series of captivating content featuring a revealing Q&A session that captures the essence […]

Posted 59 minutes Ago

In direct contrast to the revelation that 4.4 per cent of TripAdvisor’s total reviews in 2023, amounting to a staggering 1.3 million reviews from 131 countries, were fake, two Australian entrepreneurs have introduced a world first travel platform that focuses on authentic recommendations by the world’s leading creators, acting as travel guides for the cities they love. The free […]

Posted 1 hour Ago

ARN has today announced its bid to acquire 100 per cent of rival radio competitor Southern Cross Austereo. In a statement released today, ARN and private equity firm Anchorage Capital Partners confirmed they have “made a non-binding indicative offer to acquire 100 per cent of the fully diluted share capital of Southern Cross Media”. ARN […]

Posted 1 hour Ago

News Corp Australia has unveiled the News Health Network, redefining the company’s health and wellness offering. Uniting News Corp Australia’s trusted health brands and verticals under the News Health Network banner, complemented by advanced audience targeting capabilities and custom-produced health, wellbeing and beauty content, clients are able to access a 5.7 million* monthly audience of […]

Posted 1 hour Ago

LiSTNR has retained its number one position as Australia’s largest podcast sales representatives network, reaching more than 7.7 million monthly listeners in September, according to the Australian Podcast Ranker results released today. In addition, Hamish & Andy is once again the country’s number one podcast* and number one comedy podcast in September. 7am with Schwartz […]

Posted 1 hour Ago

In the age of Gen Z, talking about love in relation to business might not be completely unheard of, but back in 2004 when Kevin Roberts released his book – Lovemark: The Future Beyond Brands – love was not a word used in business. “If you think about everything that we talked about [in the […]

Posted 1 hour Ago

The first-of-its-kind program, delivered in partnership with AUSTSWIM and Masters Swimming Australia, has begun, with participants starting their first lessons. Water is a way of life in Australia, yet research from Allianz Australia has revealed that 60 per cent of adults can’t swim or want to be more confident in the water. These statistics build […]

Posted 1 hour Ago

Kirsty Visman (pictured above) has acquired Australian-based full-service marketing agency, Superdream. Kirsty Visman, who is currently the agency’s managing director, has led the agency since its inception. “As Director of the agency, since we opened eight years ago, Superdream always felt like my baby. Building the agency from just one foundation client to an agency […]

Posted 2 hours Ago

Digital outdoor media company QMS has been announced as the Official Outdoor Media Partner of Paralympics Australia ahead of the Paris 2024 Paralympic Games. Pictured above: left to right – Vanessa Low, Paralympic Athlete and John O’Neill, CEO QMS QMS will work closely with Paralympics Australia to promote the Paris 2024 Summer Paralympics, which will […]

Posted 2 hours Ago

dentsu has appointed Hiranthi Jayaweera as Carat ‘s NSW Managing Director. Jayaweera had been working at Seven on maternity cover in her prior role. Jayaweera brings nearly 20 years’ experience working in media agencies and media owners to Carat, where she will focus on the agency’s strengths in designing best-practice media-led experiences for real consumers. […]

Posted 2 hours Ago

Melbourne-based furniture brand, Eva, has launched its first TV commercial in Australia in partnership with Helsinki. The brand campaign conveys Eva’s messaging of thoughtfulness and functionality to bring to life their tagline, “Thoughtful Everyday”. Both 15-second and 30-second iterations of the TVC will run across linear TV and BVOD. The 30-second TVC tells the story […]

Posted 2 hours Ago

Wunderman Thompson has merged with VMLY&R and, sadly, they're not going to be called Mr or Mrs McHugey.

Independently owned media agency, The Media Store, has secured the media account for the new Aussie-made skincare brand, About Time We Met. The gender-neutral skincare brand launched in November with its own sandalwood as the hero ingredient.  Sandalwood is scientifically proven to reduce signs of ageing, protect against blue light and pollution, reduce the appearance […]

Posted 2 hours Ago

Sarah Spence is officially a rebel with a cause - after being named the best marketer in Australia at the Australian Marketing Institute Awards, hot off the heels of relaunching her agency as Content Rebels. The new name, more aptly defining the team’s rebellious approach to marketing, celebrates the power of content to open minds and shape the future; one story, one podcast, even one post at a time.

Posted 18 hours Ago

The Gotcha4Life Foundation has taken inspirational mental health campaigns a step further, by building a free online gym to help Aussies improve their mental fitness.

Posted 18 hours Ago

Faith's new digital video campaign for Adriatic Furniture.

Posted 18 hours Ago

Confirming news broken by B&T earlier today, after completing a thorough review, Telstra has announced a shake up to its brand and marketing agency roster, with the appointment of ‘+61’, a new creative partnership formed to lead its brand. +61 is a bespoke partnership bringing together the world class thinking and creativity of independent creative […]

One of Australia's top creatives, M&C Saatchi's Cam Blackley, is headed for the exits after six years.

Livewire, the global gaming marketing company, has opened a new global office in London. The London office will be led by Tom Simpson (pictured above) who has been appointed Livewire’s global chief executive officer. Simpson will head up Livewire’s global growth and business development as the company continues to expand internationally. Leading the global business […]

Posted 19 hours Ago

Amazon Primeville has opened at Darling Harbour today. The interactive activation features well-known venues from some of Prime Video’s most popular series. Guests are invited to take a walk-through, being transported into the worlds of some of their favourite Prime Video shows. Fitted out with snacks, photo ops and opportunities to win, the event is […]

Posted 20 hours Ago

Hold the phone! There can only be one winner in Telstra's creative pitch and, as you'll read here, there's two winners.

LiveRamp, the data collaboration platform, and Yahoo today announced an expanded partnership to scale addressability and enhance reach and interoperability within the advertising ecosystem. With this partnership, publishers using LiveRamp’s Authenticated Traffic Solution (ATS) will now be able to take advantage of the cookieless identity solution, Yahoo ConnectID, and unlock additional addressable demand. Further, brands that […]

Posted 22 hours Ago

Integral Ad Science (IAS) has announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company’s MFA site technology aims to improve transparency in advertiser campaign quality, identify where spending is being allocated, and inform optimizations to minimise waste on MFA sites. MFA sites are web pages featuring low-quality content such as […]

Posted 22 hours Ago

Sonos and Amplify will host a panel on 20 October 2023 at 10am at the Novotel Darling Harbour, exploring ‘Frisson: Why music gives you chills’. The panel will feature GRAMMY, Emmy® and ARIA-award winning producer Eric J Dubowsky, music psychologist Dr Solange Glasser, Sonos director of marketing for Global Growth Markets, Emma Levy and Tim Baggott, ECD at Amplify. In this session, the […]

Posted 22 hours Ago

B&T delivering a dash of foodie news for the gourmets among our readership. Not that we're aware of too many gourmets.

Posted 23 hours Ago

Yes, the SXSW line-up can be boggling to get your head around. Yet, B&T has managed to de-boggle to bring you this news.

Posted 1 day Ago

B&T thinks McDonald's should stay out of war and stick to what it knows best - clogging arteries and curing hangovers.

Apparently there was a "taste of karma" on last night's The Block. Which is better than hammering a finger, we guess.

Posted 1 day Ago