UFC & ESPN Lock In Broadcast Partnership

12 Feb 2024

Did Cetaphil Copy Taylor Swift Super Bowl Ad Concept From TikTok User? Decide For Yourself

It's not a Super Bowl without a bit of controversy, is it. Thankfully no sign of Janet's nipples this year, however.

Posted 1 hour Ago

Seven Launches New Perth-Based Nightly Newspaper Targeting AFR & Oz Readers With Gina Rinehart As Early Backer

This looks an interesting read for your nightly commute home. Or, there's the Tetris app if your brain's too knackered.

Posted 1 hour Ago

Vale Harold Mitchell: A ‘Powerhouse’, ‘Visionary’ & ‘Fierce Competitor’ Who Shaped Adland

In sad news, Australian adland legend Harold Mitchell has passed away at the age of 81.

Image lead story Uber One & Special Serve Up A Winner For B&T’s Campaign Of The Month, January 2024

It's B&T's campaign for the month of January. Don't agree? We'll publish any angry letter using the word myrmecophilous.

Sunday TV Ratings: Idol Not Letting MAFS Have It All Its Own Way

In what will come as no surprise, MAFS easily won Sunday. SBS' Genghis Khan doco arguably proving more serendipitous.

Lightning Minds Takes Aim At Barnaby Joyce’s Drunken Episode, Via Hypnosis

In defence of Barnaby's boozy antics, if you lived in Canberra you'd probably drink heavily too.

Posted 2 hours Ago

X Announces New Sports Betting Partnership, Just In Time For The Super Bowl

Elon unveils latest measures to try and wring a buck out of X. After all, those space rockets don't come cheap.

Posted 2 hours Ago

It’s Super Bowl Monday And We’ve Got You Covered With All The Big Ads!

Once again the football comes a distant fourth amid the Super Bowl ads, half-time entertainment & the Tay Tay sightings.

Posted 3 hours Ago

Adidas Wheels Out The Mega Stars For New Global Brand Campaign “You Got This”

Are those new year's 'get fit' resolutions a distant memory alongside the smoking & new job ones? This may motivate.

Posted 3 hours Ago

Can Matterworks’ Blend Of The Medical & The Media Change Children’s Lives?

B&T's chatting with Matterworks' co-founders Sarah Wyse & Kylie Robertson. We also lost it in the hat stakes.

BigAds Welcomes Steven Di Grazia To Victorian Sales Team

BigAds' coffee set to get a whole lot better with the arrival of Steven Di Grazia. Assuming he is of Italian origin.

Posted 3 hours Ago

Yoplait Unveils New Brand Platform Via AJF Partnership

As a testament to the brand, Yoplait easily remains the most stolen yoghurt brand from the B&T office fridge.

Posted 4 hours Ago

Sportsbet Go In-House For More Nonsense Promoting Aussie UFC Brawler Alexander Volkanovski’s Fight

Much like Turkish Delight and Paris Hilton's acting, B&T confesses to a bit of a soft spot for the old Sportsbet ad.

Posted 4 hours Ago

Spotlight On Sponsors: Sponsorship News As Unlikely As A Premiership Win For Gold Coast Suns

B&T's Spotlight On Sponsors series means the footy season's not far off & men everywhere have something to talk about.

Posted 4 hours Ago

Spotlight On Sponsors: A Shiny New (And Only Slightly Ironic) Partnership As Titans Set Their Sights On The Premiership

According to this the Titans have "set their sights on the premiership". Which is the fundamental premise of the game.

Posted 4 hours Ago

101.9 The Fox and 105.1 Triple M Melbourne Named Official Radio Partners Of 2024 Melbourne International Comedy Festival

In an epic combination of radio waves and comedic folly, SCA’s 101.9 The Fox and 105.1 Triple M Melbourne today proudly announced their shared official partnership with the 2024 Melbourne International Comedy Festival. The Melbourne International Comedy Festival is one of the world’s biggest comedy events, and in 2024, it’s again preparing to laugh itself silly with a lineup of […]

Posted 4 hours Ago

New Recruitment Consultancy Talent Run Launches For Advertising, Design & Digital

Planning on dusting-off the resume? This recruitment agency may be of interest, as will a box of tissues for the mucus.

Posted 4 hours Ago

Live Nation Study Reveals Australian & New Zealand Has The Most Engaged Consumers In The World

In bad news for the inflation numbers, new study finds Australia has the most engaged consumers anywhere in the world.

Posted 5 hours Ago

News Corp Australia & Outbrain Ink Deal To Elevate Online News Experience

Outbrain has signed a new agreement with News Corp Australia, the nation’s largest news publisher. This collaboration will leverage Outbrain’s AI-powered recommendation technology, Smartlogic, to improve the content discovery experience and how audiences explore and consume media across News Corp Australia’s digital properties. The agreement commenced in January, with a phased rollout across early 2024. […]

Posted 5 hours Ago

EssenceMediacom Nabs Alex Williams From PHD As Head Of Planning

PHD's Alex Williams jumps ship to rival EssenceMediacom. Thankfully didn't undergo any brain erasing therapies.

Posted 2 days Ago

IMAA: It Would Be A “Poor Outcome” If Australian Indies Are Missing From Federal Government’s Master Media Account Tender

Once again, the IMAA proudly flying the flag for the indies. Which, yes, is its job in the first place.

Posted 3 days Ago

Thursday TV Ratings: RBT Blows Big Time For Nine

RBT proved a winner for Nine last night. Yet, that's not to infer any of its execs enjoying Friday work drinks featured.

Nielsen Expands YouTube Connected TV Ads Measurement To Australia

B&T's quite certain sectors of the industry will welcome this YouTube measurement. What sectors they are, we don't know.

Posted 3 days Ago

IPG Sees Small Revenue Bump In Q4, Plots “Confident” 2024

IPG declares its confidence moving into 2024. The Olympics & the US elections taking precedence over Ukraine & Gaza.

Posted 3 days Ago

Josh Stephens & George Freckleton Launch Joint Effort Creative

Former AJF creatives take the kitchen's "dream, believe, achieve" poster literally and start their own agency.

Posted 3 days Ago

The Lessons Small Brands Can Take Out Of Super Bowl Mania

In yet further confirmation everyone's forgotten the Super Bowl's actually a football game comes this branding news.

Posted 3 days Ago

Vale Cesare Leonardi – An Italian Icon Of Australian Advertising

In sad news, Aussie ad icon and an Italiano to his bootstraps, Cesare Leonardi, passed away this week.

Posted 3 days Ago

Google To Join C2PA To Help Increase Transparency Around Digital Content

The Coalition for Content Provenance and Authenticity (C2PA), a global standards body advancing transparency online through certifying the provenance of digital content, announced that Google has joined C2PA as a steering committee member. Google joining the C2PA marks a significant moment for bringing more transparency to digital content. In joining, Google will help to further […]

Posted 3 days Ago

David “Thirsty” Morrow Retires From Continuous Call Team Following Brain Cancer Diagnosis

B&T speaks for all when we wish David Morrow a speedy recovery in his cancer fight.

Posted 3 days Ago

OPINION: What To Make Of Spotify?

Spotify is the Frank Zappa of media platforms - musically very confusing. Here, this columnist tries to make some sense.

Experts Discuss The Balance Between Editorial & Commercial At IMAA & ThinkNewsBrands Publishing & News101 Launch

B&T reporting live from this IMAA/ThinkNewsBrands co-event. As is evident by our over-supply of mini Mentos.

Posted 3 days Ago

“Mocking A Life-Threatening Medical Condition!” Fury At Uber Eats’ Super Bowl Peanut Allergy Gag

Know how people with dietary allergies can make ordering in a restaurant a laborious hell? Same goes for Super Bowl ads.

Federal Government’s $150M Master Media Account Goes To Tender

Media shop staffers rejoice at thought of wading through Byzantine government procurement processes.

Posted 3 days Ago

Emirates Named Global Airline Partner Of The NBA & Title Partner Of The Emirates NBA Cup

Emirates has teamed up with the National Basketball Association. As yet, no complaints from players about the legroom.

Posted 3 days Ago

And The Winner Is… B&T! No One Could Beat Us Last Week, Could You Be The Chosen One In This Week’s Quiz?

There are three givens on a Friday - pub for lunch! B&T trivia! Fabricating excuses not to attend the party on Saturday.

Posted 3 days Ago

WPP Invests In New German Agency OH-SO Digital

Mark Read itching to make the "these sausages are the wurst" gag after WPP announces stake in German digital agency.

Posted 3 days Ago

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