Declan + Imogen's Creative LIAisons Diary #1: Lessons from Las ...

BMF copywriter Declan Harrick and art director Imogen Wetzell Ramsey AKA “Dimo” are representing Australia at the 2024 LIA Creative LIAisons program in Las Vegas, featuring some of the world’s most respected creative directors as speakers. Here Dimo report exclusively for CB.

There’s a beautiful quote at the start of Jurassic Park.

But we’ll get to that. Because a lot’s already happened over here in Vegas.

We’ve learned to line dance, seen the Grand Canyon, the not-so-grand sight of people pounding the pokies at 8am, and completed our first day at the LIA’s. And that’s important, because otherwise Campaign Brief wouldn’t have asked us to write this.

So what did we learn?

Here’s our five takeaways from today:

1. Diversity in the room brings diversity in ideas. 2. Challenge assumptions. Just because something’s done one way, doesn’t mean it’s the only way. 3. “A great team creates a brave client” – Suzanne Powers. 4. Everyone is (still) talking about AI. But as Till Diestel said, “I don’t think AI will take our jobs, but someone using it will.” 5. And finally, the Jurassic Park quote in question – “your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should” – is surprisingly relevant to advertising today. So much so, that a global CCO abides by it.

If you got this far, we thank you. If you didn’t, it doesn’t really matter what we write because you’re not reading.

Over to Angus and Alana for day 2!

Cheers, Dimo