MCoBeauty launches a 50 per cent off everything sale for four days ...

The creators of iconic favourites like the XtendLash mascara and Super Glow Blush Drops are surprising loyal customers with an epic 50 per cent off sitewide sale for four days only.

From Monday March 11 until midnight on March 14 you can pick up your favourite MCoBeauty products for a fraction of their usual price — but you’ll have to hurry, stock won’t last forever.

The sale will be exclusively online with New Zealand shoppers unable to purchase fragrances at a discounted rate but for the most part everyone will be able to get in on the deals.

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The aforementioned XtendLash, which is a tubular mascara that sells every 25 seconds, usually retails for $28 but you’ll be able to pick it up for $14 during this sale period.

The XtendLash and Super Glow Bronzing Drops are the first and second best-selling cosmetic products at Woolworths and you’ll be able to get the drops for just $16 online from Monday.

The Flawless Glow Luminous Skin Filter, which is a “dupe” of the Flawless Filter product by designer brand Charlotte Tilbury, will be $17.50, down from its usual price of $35.

MCoBeauty will be selling Sol de Janeiro-inspired fragrance mists for $10, setting spray for $14, and the YSL-inspired Luminous Highlighter Pen for $12.50.

The brand holds a whopping 48 per cent of the market share of total cosmetic sales at Woolworths so they’re only going from strength to strength as a business.

If you’d like to shop the MCoBeauty products in store Chemist Warehouse is currently discounting the full range by 40 per cent until March 13, so there are a multitude of ways you can pick them up.

“There are so many products I can’t wait to try,” one woman wrote on Instagram after hearing about the Chemist Warehouse sale.

“I am literally running to get these,” said another.

To explore the full range head to the MCoBeauty website today.