Introducing GPT-4o: OpenAI's new flagship multimodal model now ...

Introducing GPT-4o: OpenAI’s new flagship multimodal model now in preview on Azure • 2 min read

Microsoft is thrilled to announce the launch of GPT-4o, OpenAI’s new flagship model on Azure AI. This groundbreaking multimodal model integrates text, vision, and audio capabilities, setting a new standard for generative and conversational AI experiences. GPT-4o is available now in Azure OpenAI Service, to try in preview, with support for text and image.

A step forward in generative AI for Azure OpenAI Service

GPT-4o offers a shift in how AI models interact with multimodal inputs. By seamlessly combining text, images, and audio, GPT-4o provides a richer, more engaging user experience.

Azure OpenAI Service customers can explore GPT-4o’s extensive capabilities through a preview playground in Azure OpenAI Studio starting today in two regions in the US. This initial release focuses on text and vision inputs to provide a glimpse into the model’s potential, paving the way for further capabilities like audio and video.

Efficiency and cost-effectiveness

GPT-4o is engineered for speed and efficiency. Its advanced ability to handle complex queries with minimal resources can translate into cost savings and performance.

Potential use cases to explore with GPT-4o

The introduction of GPT-4o opens numerous possibilities for businesses in various sectors: 

Enhanced customer service: By integrating diverse data inputs, GPT-4o enables more dynamic and comprehensive customer support interactions. Advanced analytics: Leverage GPT-4o’s capability to process and analyze different types of data to enhance decision-making and uncover deeper insights. Content innovation: Use GPT-4o’s generative capabilities to create engaging and diverse content formats, catering to a broad range of consumer preferences. Exciting future developments: GPT-4o at Microsoft Build 2024 

We are eager to share more about GPT-4o and other Azure AI updates at Microsoft Build 2024, to help developers further unlock the power of generative AI.

Get started with Azure OpenAI Service

Begin your journey with GPT-4o and Azure OpenAI Service by taking the following steps:

Try out GPT-4o in Azure OpenAI Service Chat Playground (in preview). If you are not a current Azure OpenAI Service customer, apply for access by completing this form. Learn more about Azure OpenAI Service and the latest enhancements.  Understand responsible AI tooling available in Azure with Azure AI Content Safety. Review the OpenAI blog on GPT-4o.