Sabrina Carpenter goes back to the ‘90s in a retro-themed campaign in her debut for Skims underwear.
The singer models pieces from the brand’s Stretch Lace and Fits Everybody collections, including the Stretch Lace Babydoll Top, Stretch Lace Brief, Fits Everybody Triangle Bralette, Fits Everybody Brief and more.
Carpenter said that she’s been a longtime fan of the brand and found synchronicity in the “femininity” of the campaign, which was shot by British photographer Jack Bridgland.
“Skims has so many beautiful underwear styles that I was so excited to wear,” Carpenter said in a statement. “I love both collections, especially the delicacy of the Stretch Lace and the second-skin feel of Fits Everybody. Every piece I wore was super-flattering and so comfortable.”
Skims cofounder and chief creative officer Kim Kardashian said Carpenter’s “playful style” amplified the inspiration behind the spring offering. Other pieces in the collection include high-cut bodysuits and micro thongs.
“Sabrina is not only a very talented musician, but she also has a fashion sense and an ‘it’ factor that really resonates with the next generation,” Kardashian said in a statement.
The campaign comes at a savvy time ahead of Carpenter’s performance at Coachella Music and Arts Festival on April 12 and 19 in Indio, Calif.
Kardashian’s new campaign star follows a roster of strategically announced spokespersons for the brand. Last month, during March Madness she tapped college basketball stars Caleb Love (Arizona), Donovan Clingan (UConn), Hunter Dickinson (Kansas), Jared McCain (Duke), Robert Dillingham (Kentucky) and Paxson Wojcik (UNC) to front Skims’ latest men’s campaign, featuring terry hoodies, shorts and sweatpants. In February, ahead of the Super Bowl, Skims revealed Usher as its latest underwear spokesperson ahead of his halftime show performance.
Kardashian’s lifestyle brand, which launched in 2019, has grown to a $4 billion valuation following a series C funding round last summer as it seeks to set the stage for an initial public offering in 2024.
