Sabrina Carpenter Wears Fall's Next Viral Lipstick Shade In Music ...

Photo by MICHAEL TRAN/AFP via Getty Images

It is always the right time for a new lip trend in beauty—and this tip is coming in hot off the presses. Like the Princess of Wales’ “Kate Middleton effect” in the U.K., singer and It-girl Sabrina Carpenter is Hollywood’s very own pop princess.

On August 23, the 25-year-old released her new album, “Short n’ Sweet,” along with the new music video for her single, “Taste.” If history is any indication, she also just revealed the first shade of luxury lipstick to go viral for Fall: Right in the video’s teaser, she is depicted applying the berry-mauve shade “Tonka” from the Prada Monochrome Soft Matte Refillable Lipstick, $40, line using a kitchen knife as a mirror.

The lipstick’s predicted popularity is not just because Carpenter happens to have a whopping 38.6 million followers on Instagram and a much-popularized romance with the actor Barry Keoghan. Rather, the last time Carpenter featured a lip product in a music video (the color-changing Prada Balm, $50, in Astral Pink, in her No.1 Billboard hit “Please, Please, Please”), it sold-out less than 72 hours later.

So this time, as she applied her chosen shade—a berry pink with just enough mauve to satisfy beauty’s craving for nineties brown lips—it is safe to predict the pending sensation for the shade and similar offshoots. The fact that it is housed within the luxury brand’s mirrored chrome packaging, coordinating eerily with the glint of the kitchen knife, sets the mood for the star-studded revelation that comes next, as she discovers her boyfriend with the buzziest young actress of the moment: Beetlejuice’s Jenna Ortega.

Prada Monochrome Soft Matte Lipstick in 'Tonka.'

You will have to wait (or watch) to learn what happens next. But what will not remain a mystery is the way that Prada’s soft matte formula glides on diffusely thanks to its Micro-Fit™ technology. While some matte lip products can be drying, the brand’s “soft” matte incorporates bifidus extract and jojoba oil to moderate the effect. In addition to the lips, it can also applied to the cheeks, where it stays put for up to six hours.

Immediately, two things are clear. First, that Fall’s textures will be taking a step away from the Summer’s penchant for shiny glosses and dewy finishes. But secondly, that this delightful shade is the Fall-ready mid-point between two other lip trends: nineties’ nudes and browns (and especially brown liners) as well as “all things pink, including pink lips,” according to celebrity makeup artist Monika Blunder.

Prada Monochrome Soft Matte Lipstick in the shade 'Tonka.'

Blunder names two other iterations of the Fall-ready hue from her product line, a cool pink shade “Davy” from the Monika Blunder Beauty Hot Line Lip Liner, $22, range, and the berry-fuschia shade “Constance” from her Kissen Lush Lipstick, $32, collection.

Other new launches that lean into the nineties-inspired love of pinky-nudes is the newly dropped “retro pink” HIGHR Pamela, $32, from the carbon-neutral lipstick line. This is combined with the Fall-approved matte texture with several nude-y Fall colorways in the seven-shade, buttery-matte lipstick launch of Spike Valentino, $48.

How the trends evolve remains to be seen... But even before the weather has officially begun to turn cooler, beauty’s direction has been made clear. Just be sure to act quickly if you want to try Tonka firsthand, Carpenter’s beloved shade from Prada that is about to be abuzz.

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